Remember when the world was disillusioned with the Bush Jr. regime and the global economy was collapsing?  Obama seemed like a breath of fresh air and the change we were hoping for.  We were caught up by slick branding and iconography.  Obama being a blank slate we could project  our hopes and changes for the future.  The video above illustrates the power of branding and the subtle, subconscious meaning behind them.  These techniques can become a double edged sword with the symbolic power used against what the symbolising had originally been associated with.